Understanding the Differences Between Public Relations vs. Marketing

Written by: Nailah Smith Public relations and marketing are two fields that deal with managing a person, product, or brand. A lot of people find it hard to distinguish public relations from marketing. Since people don’t know the differences, they usually hire a publicist or a marketer unnecessarily. The most important thing to remember is … Continue reading Understanding the Differences Between Public Relations vs. Marketing

Five Simple Tips to Mastering Facebook Ads

Understanding how to market your content on Facebook is critical as the algorithms are always changing and your business's visibility is intermittent. In a previous blog post, we discussed the decline in organic reach, and how Facebook is prioritizing your friend’s and family member’s content over that of advertisements and fan pages. Don’t fret though, … Continue reading Five Simple Tips to Mastering Facebook Ads

What the Vlog?!

Written by: Khadija Craine Want to connect with your customers? Want to show them behind the scene footage of how you create? Want to create information for them to repeatedly reference. Vlogging is your answer! Whether it’s the use of social tv, live streaming from Instagram or Facebook, or simply uploading a video to YouTube, … Continue reading What the Vlog?!

What Business Owners Need to Know about the Facebook Feed Update

Written by: Khadija Craine Have you logged onto Facebook recently, and realized you’re seeing your family and friends more than usual?!? Well on January 11, Facebook founder Mark Zuckerberg, announced Facebook would be returning to its roots. Zuckerberg stated in his Facebook post, “Facebook was built to help people stay connected and bring us closer … Continue reading What Business Owners Need to Know about the Facebook Feed Update