As the first quarter of the year comes to an end, there’s tons of buzz about which digital trends are hot and which are not!
Google is returning 78k results already for the search phrase “digital trends 2017”. Tens of thousands of people want to know what’s buzzing in the digital world. More importantly, entrepreneurs want to know which way to take their digital strategies in the second quarter of 2017 to achieve business success and reach new consumers.
Trending digital topics in 2017, thus far, waver between:
- Augmented Reality: “A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.” –
- Virtual Reality: “the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.”
- Chat Bots: “a computer program designed to simulate conversation with human users, especially over the Internet.”
- Mobile Payments: “Money rendered for a product or service through a portable electronic device such as a cell phone, smartphone or PDA. Mobile payment technology can also be used to send money to friends or family members.”
- Voice Assistants: An intelligent personal assistant (or simply IPA) is a software agent that can perform tasks or services for an individual.
With all the trends circulating, the question remains, what’s hot and what’s not?
In the second quarter of 2017 it is definitely worth while to understand which technologies are useful to propel your business’ brand.
Code Computerlove surveyed 1,000 adult Brits on their thoughts about these digital trends. Code Computerlove then pulled data from Google’s News index and Keyword Planner to better understand the meaning of their findings.
The below infographic provides the analytic results of the study. This infographic ultimately sheds more light on which trends consumers want to see more or less of in 2017.
Per Adweek, people consume 285 pieces of content every single day.
Knowing this critical information will help guide your digital strategy and make each and every digital interaction count.