Written by: Nailah Smith Public relations and marketing are two fields that deal with managing a person, product, or brand. A lot of people find it hard to distinguish public relations from marketing. Since people don’t know the differences, they usually hire a publicist or a marketer unnecessarily. The most important thing to remember is … Continue reading Understanding the Differences Between Public Relations vs. Marketing
Written by: Khadija Craine You have a website! Great! Next you need to find other ways to engage, create a buzz, and network with your audience. Why not create a blog? A blog is a great way to create exposure for your brand, get to know your audience, and it creates brand personality. Blogging gives … Continue reading 15 Blogging Tips to Write More Engaging Blog Posts
Understanding how to market your content on Facebook is critical as the algorithms are always changing and your business's visibility is intermittent. In a previous blog post, we discussed the decline in organic reach, and how Facebook is prioritizing your friend’s and family member’s content over that of advertisements and fan pages. Don’t fret though, … Continue reading Five Simple Tips to Mastering Facebook Ads
Written by: Khadija Craine Want to connect with your customers? Want to show them behind the scene footage of how you create? Want to create information for them to repeatedly reference. Vlogging is your answer! Whether it’s the use of social tv, live streaming from Instagram or Facebook, or simply uploading a video to YouTube, … Continue reading What the Vlog?!
Written by: Khadija Craine Have you logged onto Facebook recently, and realized you’re seeing your family and friends more than usual?!? Well on January 11, Facebook founder Mark Zuckerberg, announced Facebook would be returning to its roots. Zuckerberg stated in his Facebook post, “Facebook was built to help people stay connected and bring us closer … Continue reading What Business Owners Need to Know about the Facebook Feed Update
Written by: Khadija Craine So you want to know how to organically grow followers without paying for them, without praying the latest social media post goes viral, or running a giveaway? There are tons of brands on Instagram that buy their followers and you’ve seen them before. You know, the pages with more than 20k … Continue reading Fake vs. Organic Followers – Which is best?
Written by: Khadija Craine In 2018, there are tons of tools businesses can use to help prioritize their work and customers. Creating and running a small business can be a daunting and tireless process. With these apps and tools, life can seem a little easier. Used successfully, you may even have a little more time … Continue reading 10 Social Media Tools to Try Out in 2018
Writer: Khadija Craine Social media is ever changing and if you don't stay on top of the trends; you will be left behind. In 2018, social media users are expected to grow to 2.5 billion and it will continue to rise well into 2019. Facebook is arguably one of the fastest growing social networks with Instagram, … Continue reading 5 Social Media Trends to Follow in 2018
In 2017, I chose to DO. I chose to say YES. I assessed my setbacks with a fine tooth comb and moved on. Used them all as a learning lesson to pivot in a different direction. My setbacks were very few and far between. However, one in particular was deeply felt; to my core in … Continue reading Fiona Crystal’s Reflections From DDPR’s First Year in Business
As the first quarter of the year comes to an end, there's tons of buzz about which digital trends are hot and which are not! Google is returning 78k results already for the search phrase "digital trends 2017". Tens of thousands of people want to know what's buzzing in the digital world. More importantly, entrepreneurs want … Continue reading Digital Trends 2017: Hot or Not Rundown